Case Study: Building a successful Digital Community with Viva Engage – Challenges, Experiences and Employee Satisfaction

Session

Building a successful Digital Community with Viva Engage – Challenges, Experiences and Employee Satisfaction

Case Study

Tuesday, September 30

03:40 PM - 04:10 PM

Live in Copenhagen

Less Details

Rolling out and securing acceptance for a community strategy is a major challenge, especially in global organizations with diverse communication cultures. This session delves into the Viva Engage journey—from initial resistance to becoming a game-changer in how employees connect, collaborate, and share knowledge. The company operates across three communication platforms: Face-to-face interactions (meetings, team-building, and events), Video content (recorded interviews and shared via MS Stream), and Viva Engage (a centralized platform for discussions, leadership visibility, and peer-to-peer support). Employees were initially hesitant to embrace Viva Engage, but over time, they recognized its benefits—reducing information “black holes” and fostering a sense of belonging. By rebranding internal communication, introducing sub-communities, and shifting from formal to common, everyday language, the organization transformed engagement. The impact? A reduction in turnover rate and measurable improvements in employee satisfaction. However, challenges persist, particularly cross-regional cultural differences in how employees engage with the platform. Some employees feel hesitant to ask questions publicly, requiring a shift in workplace culture. Learn how this organization replaced outdated communication methods, established a community-driven approach, and empowered employees with an effective knowledge-sharing ecosystem. In this session you will learn

How to implement and drive adoption of Viva Engage as a central knowledge-sharing and engagement platform.
How to build a communication strategy that fosters a sense of community and overcomes cultural barriers.
How to measure and demonstrate the impact of a community-driven intranet strategy on employee engagement and retention.

Presentation

Speaker

Tom Boden

Business Transformation Specialist, Vestas

Whether in his previous sales, marketing, public relations, journalism or fundraising roles, Tom Boden has always been in the business of convincing people. And for the last 11 years this skill has been focussed on the people he works alongside in the Wind Turbine industry, first with Siemens and now with Vestas, where he leads on Business Transformation in Offshore Service. He is currently responsible for building an open, collaborative and appreciative community where transparency of people, information and leadership are critical in establishing a new normal where silos, duplication, rumours etc… are a thing of the past despite the challenging matrix structure and dispersed workforce. I get a real buzz from connecting people. We are humans, we are social by nature but often our complex corporate structures get in the way of our abilities or evening willingness to make those connections – even though we all know that ‘network is everything’. When people have good relationships then they are more likely to work well together; to overcome challenge; to look after each other; to have fun. So it is a business imperative that we have an environment where this can happen. If I can nurture this so that relationships can start, mature and prosper then I’m a happy man.

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Company

Vestas

https://www.vestas.com/en

Vestas is the energy industry’s global partner on sustainable energy solutions. We design, manufacture, install, and service wind turbines across the globe, and with +154 GW of wind turbines in 87 countries, we have installed more wind power than anyone else. Through our industry-leading smart data capabilities and +132 GW of wind turbines under service, we use data to interpret, forecast, and exploit wind resources and deliver best-in-class wind power solutions. Together with our customers, Vestas’ more than 29,000 employees are bringing the world sustainable energy solutions to power a bright future.

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