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Session

Case study

Thursday, October 05

12:10 PM - 12:40 PM

Live in Copenhagen

Less Details

In this presentation, we dive into SEB’s journey of implementing hypothesis-driven development to achieve intranet excellence. By adopting this data-driven approach, SEB has revolutionized their intranet projects, driving innovation and optimizing user experience. We will explore how it has empowered SEB’s teams to make informed decisions and continuously improve their intranet functionalities. Join us to discover the secrets behind SEB’s successful implementation of hypothesis-driven development, and learn how this strategy can transform your intranet into a hub of productivity and success.

In this presentation you will learn:

  • How to formulate data-backed hypotheses for intranet development, leveraging user insights and analytics.
  • How to foster a culture of experimentation and learning, encouraging teams to embrace hypothesis-driven development.
  • How to continuously iterate and optimize intranet functionalities based on hypothesis outcomes and user feedback.

Speaker

Dan Holm

Head of Digital internal channels, SEB

I am a diplomatic and down to earth person kind of a person. My colleagues have described me as hard working, accurate and structured person. I also have an understanding for how challenging digital communication can be and in many cases how to deal with those challenges :)

Connie Storm

Channel Manager / Product Owner, SEB

Company

SEB

SEB is a leading northern European financial services group with a strong belief that entrepreneurial minds and innovative companies are key in creating a better world. SEB takes a long-term perspective and supports its customers in good times and bad. In Sweden and the Baltic countries, SEB offers financial advice and a wide range of financial services. In Denmark, Finland, Norway and Germany the bank's operations have a strong focus on corporate and investment banking based on a full-service offering to corporate and institutional clients. The international nature of SEB's business is reflected in its presence in some 20 countries worldwide.

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