Sarah’s worked in internal communications (IC) – a newer engagement function at the BMA (the professional association for doctors and medical students in the UK) – for nearly three years. The team is just three, and part of a communications department of over 50. The IC team successfully launched a new intranet on SharePoint in 2016, built within a tight timeline and with a variety of stakeholder requirements to satisfy. 2017 staff survey results saw the intranet voted the number one source of company information – a big win, considering a year earlier it wasn’t even rated by staff as being relevant. Sarah contributed to the build, design, and launch campaign for this intranet which won a UK PR Moment Award in 2017. Sarah hails from a background in communications, publishing and digital media, with international experience spanning Australia, Canada and the UK.

The British Medical Association is the doctors’ professional organisation established to look after the professional and personal needs of our members. The BMA represents doctors and medical students in all branches of medicine all over the UK. It is a voluntary association with over two-thirds of practising UK doctors in membership and an independent trade union dedicated to protecting individual members and the collective interests of doctors. It is the voice for doctors and medical students – in constant contact with ministers, government departments, members of the UK, Scottish, Welsh and Northern Ireland administrations and many other influential bodies. We are committed to keeping members in touch with the profession’s collective views and policies and to being at the forefront of healthcare development. It promotes the medical and allied sciences, seeks to maintain the honour and interests of the medical profession and promotes the achievement of high quality healthcare. Its policies cover public health issues, medical ethics, science, the state of the NHS, medical education and doctors’ contracts. Policies are decided by elected members, mainly practising doctors and supported by a professional staff who work with other bodies to meet its objectives.