As organizations continue to evolve in the era of hybrid work, many still struggle to quantify the value of modern work environments and AI-driven tools. Without clear business goals, there is no business case for modern work adoption. This presentation explores how to effectively monetize the benefits of hybrid and modern work while maximizing the adoption and impact of AI-powered tools. We will discuss how to rethink roles with digital tools, create a structured approach to global tool adoption, and ensure employees fully embrace new ways of working. The session will also cover internal communication strategies, training paths, and key implementation metrics to measure success. From the initial stages of implementation to ongoing optimization, we will provide insights into best practices, challenges, and lessons learned. The key driver behind this transformation is the changing nature of work—organizations need a refreshed, adaptable work model that enhances both productivity and the employee experience. With the right tools, communication strategies, and business goals in place, companies can ensure a seamless transition and measurable outcomes in their modern work initiatives. In this session, you will learn

• How to monetize the results of hybrid and modern work by linking them to business objectives and measurable impact.
• How to maximize the adoption and effectiveness of AI-driven tools.
• How to develop a structured, organization-wide approach to modern work, including training paths and role redefinitions.